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Privacy Policy

Effective date: 1 August 2026  ·  Information Officer: Wynand Louw  ·  privacy@direwolfos.com

DIREWOLFOS is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable privacy laws.

1. What Personal Information We Collect

Account information

Business information

Meta advertising data

Usage data

Payment information

Payment is processed by Lemon Squeezy. We do not store full credit card details. We retain transaction records and subscription status.

2. How We Use Your Personal Information

We use your personal information to:

Lawful basis (POPIA): Processing is necessary for the performance of our contract with you, for our legitimate business interests, and where you have given consent.

3. How We Share Your Information

We do not sell your personal information. We share your information only with:

Service providers

Meta Platform

Data is shared with Meta as necessary to provide our ad management features.

Legal requirements

We may disclose your information where required by law, court order, or government authority.

4. International Data Transfers

Our service providers are located in the United States and European Union. By using DireWolfOS you consent to the transfer of your information to these countries. We ensure appropriate safeguards are in place for all international transfers.

5. AI Training Data and Generated Content

What we use

We use anonymised and aggregated ad performance data to train our AI models. Individual identifying information is removed, data is combined across users to identify patterns, and no personal information or business names are used in training.

Outputs used to train our AI

When you connect a Meta ad account, our AI generates outputs from that account's data — including performance insights, generated ad creatives, and research or ad copy. We retain these outputs, and the account data needed to produce them, in order to train and improve our AI models. This retained material is DireWolfOS's own work product, used for that training purpose.

We keep this material up to the point your account is deleted or a specific ad account is disconnected, even though your personal information is deleted at that point (see Section 6 and our Data Deletion Policy).

Your right to opt out

You may opt out of your data being used to train our AI models by contacting privacy@direwolfos.com. This will not affect the quality of service you receive.

6. Data Retention

Data typeRetention period
Account dataUntil account deletion + 90 days
Ad performance data3 years from collection
Payment records5 years (legal requirement)
AI training data (anonymised)Indefinitely
AI-generated outputs (insights, creatives, research & ad copy), retained to train our AIIndefinitely
Server logs90 days

7. Your Rights Under POPIA

You have the right to:

To exercise any of these rights contact privacy@direwolfos.com. We will respond within 30 days.

8. Security

We implement appropriate technical and organisational measures to protect your personal information including:

9. Cookies

We use essential cookies only for session management and authentication. We do not use advertising or tracking cookies.

10. Children

DireWolfOS is not intended for users under 18 years of age.

11. Complaints

If you believe we have violated your privacy rights you may lodge a complaint with:

The Information Regulator (South Africa)
Website: www.inforegulator.org.za
Email: complaints.IR@justice.gov.za
Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

We encourage you to contact us first at privacy@direwolfos.com.

12. Changes to this Policy

We will notify you of material changes by email with at least 30 days notice.

Contact
privacy@direwolfos.com  ·  28 Doringboom Street, Brackenvelle, Cape Town, 7560, South Africa